About
Our roots
Inspired by the power and the potential of connection, we started Nala Integrated Media in 2018 to build newsrooms, grow communicators and create great content. The Nala Integrated Media team is unmatched in terms of experience, expertise and industry knowledge, and is made up of some of the most respected and credible journalists and broadcast specialists in South Africa.
Our new subsidiary, Nala Academy, was created in 2021 to respond to the demand for future-focused training for the next generation of reporters, communicators and content creators.
Our values
We don’t just stop at sharing knowledge; we teach, mentor and implement. We immerse ourselves in our projects and our clients’ teams. We get stuck in on every level, from workplace culture and wellness to audience engagement and revenue.
The rhythms of the news cycle are our heartbeat. Connection is our lifeblood. We infuse all our work with our unmatched understanding of the media world, and what makes it tick.
Innovation isn’t a buzzword to us. It’s a way of life. From strategy in the boardroom to implementation on the office floor, we drive innovation on every level. We’re not afraid to get our hands dirty to make shift happen.
Our vision
We help you turn change into a superpower. We offer bespoke, holistic consult and training that equip your teams to respond to the demands of a digital world, no matter the challenge or platform.
Storytelling is an art form. Our edge is the boldness we bring to our creative treatment. Our production team tell stories with purpose, stories that shift mindsets. We drive up results in organisations by helping people reach their full potential. We teach, we learn, and we grow – together.
Our corporate clients benefit from our deep insights into the media industry and trust us to guide them in strategic communications.
Our team
We help you see the world differently, discover opportunities you may never have imagined and bridge what is with what can be.
Dudu Qubu,
CEO
TV Programming & Audience Development
Dudu is a highly successful entrepreneur in the world of television. Having launched MTV Networks in Africa in 2004, she understands the evolution of TV and viewing habits. She’s an expert in analysing audience data and applying innovative scheduling strategies to maximise ad revenue and market share. Dudu currently works between Johannesburg and Lagos, overseeing the production of some of Africa’s most successful reality TV shows and TV show production projects. Previously, she launched the first-ever live breakfast show on South African TV on SABC 2 called AM2day, was the programming manager for Newzroom Afrika and launched a new reality show for Multichoice Nigeria.
Katy Katopodis,
Co-founder & Director
Senior Editor & Newsroom Development Leader
Katy is one of the most respected and accomplished editors in journalism on the African continent. In 2023 she won the prestigious Women in Media Award. She has trained, mentored and inspired a generation of reporters and editors. Her passion is news, from protecting freedom of speech and setting ethical standards, to building strong news teams and formidable brands. She is the former News Director at Newzroom Afrika and the former Editor-in-Chief of Eyewitness News (EWN) – where she built the brand into one of South Africa’s most credible go-to news organisations on radio and online. Katy is a senior member of the South African National Editors’ Forum (SANEF) and the Chair of SANEF’s Journalism Safety/Wellness Committee. She is an accomplished MC, a published author and public speaker, as well as a sought-after media trainer. Katy is a strong advocate for media freedom, with credibility and integrity defining her career.
Penny Peppa,
Co-founder & Director
Content Producer & Storytelling Specialist
Penny is an award-winning specialist content producer and documentary filmmaker who has created some of the most compelling television and radio programmes in South Africa, as well as commissioned work for international networks. As an executive producer at television news channel eNCA, Penny was the creative mastermind behind several innovative storytelling formats that broke the mould of rigid television treatments and standard television production. She loves coming up with new show formats, pushing boundaries, challenging stereotypes and starting brave conversations. You’d be hard-pressed to find any film or video production company that won’t sing her praises.
Camilla Bath,
Nala Academy
Head of Training & Courseware Development
Camilla is a seasoned broadcast journalist and trainer who helps innovative organisations connect with their audiences and tell vivid, creative stories across platforms. She trains journalists and communicators in Africa and Europe on everything from journalism basics and broadcast news secrets, to corporate storytelling and branded podcasting. Camilla was formerly the deputy editor and digital development editor at Eyewitness News (EWN), and a launch news editor at Newzroom Afrika. She has won a host of awards for her journalistic and digital work, and is a 2014 Fellow of the World Press Institute. Through Camilla’s media communication courses, both media and corporate participants can gain valuable insights into media production, public relations and marketing strategies, which can be applied to diverse professional fields.