Dealing with the media can make or break your brand, so learn to use your words like tiny weapons of persuasion.

Understand what makes the media tick, what journalists are after, and how to get results from media interviews. Discover the power of non-verbal cues and master the “three Cs” of communication, and make sure that your organisation is never caught off guard. Nala Media will equip you with the skills you need to communicate clearly and confidently in the media. Our media training workshops are highly interactive and are packed with role-playing and examples, giving you a hands-on learning experience that’s dynamic and fun. In this practical one-day course, you will not only learn what to say and how to say it, but also how to win support for your organisation and break down complex topics for a general audience. Using case studies and role-playing, we unpack what works and what doesn’t in the media. 

By the end of this course you’ll be able to: 

  • Understand how the media functions in South Africa 
  • Think like a journalist and give them what they want
  • Feed into the current news cycle 
  • Prepare for media interactions 
  • Say what you mean and mean what you say

Course Details

Duration: One day
Location: Johannesburg or online
Group size: 3-10 participants

How it works: This course can either be run as a one-day block course or two half-days of training over a two-day period.


Nala Academy prides itself on offering the best, by the best. We provide a range of online and in-person courses for journalists, editors and content producers. Our training is dynamic, contemporary and practical – with course content that evolves as quickly as the industry does. 

Our core training team includes some of the most recognised names in media in Africa who have built, led and worked for some of the biggest media brands on the continent. We also bring in prominent global journalists and communicators as guest trainers. 

To sign up for this course or enquire about our other offerings, get in touch.