Write gripping news copy for any platform, to any audience, and in any medium.

Great writing is an artform. The only way to transform your words into art is to practice, over and over again. Discover the secrets to writing news copy that will land with your audience, every time. Understand how and why every word matters. Learn to adapt your writing style to a host of different platforms and media, and to target niche audiences by understanding what makes them tick. Play with tone, structure and style to develop your news writing muscles and find your own unique voice. 

By the end of this course, you’ll be able to: 

  • Write gripping sentences, paragraphs, articles and headlines
  • Start strong, keep readers hooked and end on a high 
  • Use multimedia to tell compelling stories 
  • Adapt your writing style to text, video, audio and social 
  • Write for different audiences
  • Tackle everything from a 50-word news “bite” to a 5000-word feature

Course Details

Duration: Three days
Location: Johannesburg or online
Group size: 3-10 participants

How it works: This course can either be run as a block course (three consecutive days) or one day of training weekly over three weeks


Nala Academy prides itself on offering the best, by the best. We provide a range of online and in-person courses for journalists, editors and content producers. Our training is dynamic, contemporary and practical – with course content that evolves as quickly as the industry does. 

Our core training team includes some of the most recognised names in media in Africa who have built, led and worked for some of the biggest media brands on the continent. We also bring in prominent global journalists and communicators as guest trainers. 

To sign up for this course or enquire about our other offerings, get in touch.