CASE STUDY: Video storytelling for your brand

At Nala Integrated Media, we believe that authentic storytelling is essential in creating a memorable and aspirational brand. We pride ourselves on our ability to blend imagination and insight to develop creative storytelling concepts that are tailored to your unique needs. Our team consists of experienced journalists and creative storytellers who have the expertise to identify the stories that matter to your brand and your audience.

One of our recent case studies is a video we created for SAHETI School. Our objective was to showcase the experience of primary school children attending SAHETI, and we decided to let the pupils themselves tell their stories. By asking the question “What’s so special about your school?”, we were able to identify kindness as a consistent theme in their experiences. This insight led to the creation of the #OurKindOfSchool campaign, which portrayed SAHETI School as a place where kindness is valued and celebrated.

The opening sequence of the video was inspired by the words of one pupil who said: “Whenever I enter the school, I feel joy in my heart.” Once we had that, the storyboard flowed naturally. 

Watch below:

At Nala Integrated Media, we don’t construct the narrative; we discover it and put it into a story form that brings your brand to life. We use a range of media formats to capture and tell your story, adding complexity, depth, and context to ensure that your message is carried with impact and clarity. Our storytelling approach ties your brand’s value proposition to an emotional connection, creating a memorable experience for your audience.

We understand that every brand is unique, and we work closely with our clients to develop customised solutions that meet their needs. Whether it’s a brand video, a corporate video production or documentary, a social media campaign, or any other type of content production, Nala Integrated Media has the skills and expertise to deliver the results you’re after. With video content production as one of our many services, we can assist with commercial video production, promotional video production and documentary video production. If you already have an idea in mind – or an existing video – we are here to advise on the latest video content trends, production trends and video production best practices.

If you want to communicate your brand’s purpose and value in a way that connects with your audience and leaves a lasting impression, we are the right fit for you. 

Contact us to learn more about our storytelling and video production services:

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Call us: +27 84 203 4617


Nala Media

Inspired by the power and the potential of connection, we started Nala Integrated Media in 2018 to build newsrooms, grow communicators and create great content.