At Nala Integrated Media we encourage our clients to be authentic storytellers, sharing real experiences and sparking emotional connections. The purpose of a story is not to convey information. The purpose of a story is to convey an experience. (Source: https://www.poynter.org/) Our Approach: Capturing your audience As career journalists and communicators, we know that […]
At Nala Integrated Media, we believe that authentic storytelling is essential in creating a memorable and aspirational brand. We pride ourselves on our ability to blend imagination and insight to develop creative storytelling concepts that are tailored to your unique needs. Our team consists of experienced journalists and creative storytellers who have the expertise to […]
Johannesburg, August 2022 – Top South African and African industry specialists have launched a new training academy to grow and develop the next generation of news editors, journalists and presenters, under the mentorship of expert facilitators. With some of the continent’s most recognisable names in news and media at its helm, Nala Academy for Media […]
We are constantly drowning in information: on our phones, on our computers, in our offices and in our homes. There’s a firehose of information gushing straight into our faces all. the. time. And because of this deluge, we’re constantly trying to block out the “noise” and focus on what’s important to us. When faced by […]
“If you always do what you’ve always done, you always get what you’ve always got.” As career journalists and media workers, we’ve all found ourselves sitting in theory-heavy training sessions that promise the world but deliver very little real change. We’ve listened to so-called expert trainers who swoop in with limited context or understanding of […]
It’s a question that consumes those passionate about mastering the art of storytelling: What makes a good story? And more importantly, what makes a good story great? Recently, in one of the training workshops Nala Academy conducted with a community television channel, one of the teams produced a news package that seemingly had all the […]